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My latest and greatest



Developed the concept and script of Discovery Channel's Earth Day video, featuring our own "Asian Mother Earth" and celebrating the 50th anniversary of Earth Day (22 April 1970)


Digital Transformation

Redefined Discovery Channel’s Shark Week 2020 audience approach to our flagship show across digital media - From fear mongering to love mongering - to win back millennials

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Silver Effies
Philips Aquatouch "Caveman": Drove a 44% growth and an all-time high of 50% market share for within 2 months in Singapore. Followed by a rollout of its integrated award winning campaign across SEA and Australia.

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Organizations I've worked in


Discovery Channel

SEA Marketing Manager  

Marcoms and PR. Led all consumer advertising (paid and organic) and PR (earned) for Discovery Channel in SEA. Managed external agencies and our internal social media team.


Ubisoft Singapore

International Product Manager

Branding and Marketing. Delivered CGI for E3 2018 and Skull&Bones brand style guide, defining a new generation of modern, aspirational and relatable pirates to our community and gaming target audience.



SEA Account Director​

Account Management. Winning new business and being awarded for driving marketing effectiveness for existing clients across multiple industries in SEA, specially Singapore and Myanmar.

Home: Clients


12+ years of experience adding value through digitally driven initiatives for global brands. Good listener, passionate, hands-on and accountable, with a track record of driving market share growth and engagement across Europe, Australia and South East Asia.

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Home: About Us
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